Brand Identity

What is it?

Brand identity is what you SEE. It’s the visual language. Starting with typography, colors, logo, print design, social media graphics, web design, and much more


It’s so important.

I don’t think I have to tell you why your brand is important, or you wouldn’t be here. But let’s list some of the reasons, just to drill it home:

  • Build reputation

    • Self explanatory.

  • Lays the foundation for your personality

    • This doesn’t stop at your logo. This embodies so much more.

  • Establishes how clients will perceive you

    • You put a lot of blood, sweat, and tears into your business. It’s important that clients know they get what they pay for. Your brand demands it.

  • Stand out from your competition

    • THIS says it all. It’s all about beating out the “other” guy, right?

  • Influence purchasing decisions

    • I mean come on, I know I am not the only one who has purchased wine based solely on the look of the bottle…



Yes, having a professional build your brand is more costly than doing it on your own. But let’s be real, do you have time to do it (and do it WELL)? Do you have the ability to make your business POP and be BIGGER than you ever imagined? I mean, don’t get me wrong, I have faith in you. But much like anything else: leave it to the professionals. Here is why:

  • Customer recognition and consistency

    • The more you’re seen, the more you will close

  • Brand equity

    • The consumers perception of value

  • Builds Loyalty and Trust

    • Emotional connection with your customers

  • Portrays Stability

    • I’m not going anywhere any time soon.

  • Gives confidence

    • Commitment and Pride!


What now?

So, you know brand is crucial. GOOD. Let’s chat about your needs and what you would like to accomplish with RADesign. Just because we have set packages, doesn’t mean we can’t build a custom-tailored program just for YOU.

…. that’s part of our brand after-all.

BrandingRachel Kovach